Business Planning- Protection of Your Business Name and Logo
The Law Firm of Pozzuolo Rodden, P.C., Philadelphia Business Attorneys, announces the release of the article – Protection of Your Business Name and Logo.
HOW A TRADEMARK PROTECTS YOUR BUSINESS’ REPUTATION AND GOODWILL
What is a trademark?
When your business creates or uses a distinctive name or logo, what can you do to ensure others will not use it for their own benefit or even worse to the detriment of your business? Congress and state legislatures have provided business owners with the ability to assert exclusive rights in the use of such “marks” to help ensure distinctive names and logos are not misused and if they are, have provided a clear system of redress for the unauthorized or improper use. The exclusive rights in such distinctive names and logos are more formally recognized as a “trademark” defined as “words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods.”
If you would like to read the full article, please click here.
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